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We develop strategies, create content, build products, launch #campaigns, design systems and then some — all to inspire the people our brands care about most.

Social networks: taking the law into your own hands

“The idea was to provide assistance on a broad scale and in record time to the police forces who were working to defend us,” says Yannick Meylan. The suspects’ description was rapidly shared by thousands of social network users and led to their arrest: just five hours after the attempted robbery, the pair were located and arrested.

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Albert Einstein

Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.

3D scanning makes choosing lingerie easier, says Hong Kong store

A high-end lingerie shop in Hong Kong is promising clients a whole new shopping experience thanks to its 3D-assisted made-to-measure service. A 3D scanning mirror at Rigby and Peller’s takes accurate measurements of a client’s bust in less than a minute, supplementing the tape measurements taken by the lingerie stylist, who can then recommend the most suitable styles and colours for each figure and shape.

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Fashion and technology merge to improve consumer experience

https://soundcloud.com/partythieves/party-thieves-lazy-boyz-rise

With the Internet revolutionising the way we shop, customers are increasingly avoiding dressing rooms, opting instead for the comfort of online shopping that usually offers liberal return policies. In a bid to entice customers back, some shops have been testing various amenities including so-called intelligent dressing rooms that allow users to “try on” different items without having to actually change clothes.

Going one step further, the recent Fashion Tech in Tel Aviv aimed at bringing together the worlds of fashion and technology to see how the two can work together.

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Frankfurt Motor Show: the coolest and craziest cars of tomorrow

Getting a lot of attention at the Frankfurt auto show was the Porsche Mission E, a futuristic, sleek, fully electric sports car from the German luxury car maker. Unlike anything on the road at the moment, it has no rear view mirrors, but instead relies on cameras to cover the blind spots. Capable of travelling 500 km on a single charge, it can replenish its batteries within minutes.

A taste of the car of the future according to its maker: “Since with a concept car you would like to really give a glimpse of the future, you have as a designer much more freedom. You can dare to do things that at least nowadays are not yet legal, but you hope that they will become legal in the future. So we have more freedom,” says chief designer Michael Mauer.

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